Direct Mail Campaign Design for Automotive Retail

Direct mail campaign design including postcards and letter-sized tri-fold mailers for automotive retail marketing.

Work includes end-to-end development of in-house tri-fold campaigns, from initial concept through production, assembly, and mailing. Responsibilities also included evaluating material costs to determine appropriate thresholds for in-house versus mailhouse fulfillment. Postcard campaigns were designed for third-party production, with press-ready files prepared and print specifications coordinated for execution.